Hands-On AI Education for Universities and Conferences
We don’t lecture about AI. We put students and audiences in the driver’s seat, deploying real agents on real businesses, live on stage. Johns Hopkins asked us to teach a semester. It was a stunning success, and now other universities are asking for the same.
Watch: Why the Classroom Has to Change
Dennis Yu and Dylan Haugen on what they’re seeing in education, and the hands-on approach they bring to every stage.
Watch: The Speaker Reel
Event organizers and industry voices who have had Dennis on their stages.
Why This Matters Now
The traditional model of teaching digital marketing is built around theory: define the term, memorize it, repeat it on a multiple-choice test. That no longer prepares students for a job market being reshaped by AI. What works is hands-on implementation, the same way a real cooking class has everyone making the pasta rather than watching someone describe how delicious it is.
We teach students to direct a team of AI agents, give them the right context and tools, and drive a real business outcome: more phone calls for a plumber, a fixed website, a completed audit. The students who win are the ones who try first and learn by doing. That is the entire curriculum, and it is why audiences remember our sessions and act on them.
Meet Your Lead Speaker: Dennis Yu
Dennis Yu is an internationally recognized digital marketing speaker who has delivered more than 1,000 talks across 17 countries on 5 continents, including keynotes at PubCon, Social Media Marketing World, the Conversion Conference, and Marketo Summit. He has managed over a billion dollars in ad spend for brands including Nike, Rosetta Stone, and the Golden State Warriors.
He co-authored Facebook Nation, a textbook used in more than 700 colleges and universities, and built his career around a single mission: creating a million jobs through hands-on training. Alongside him, young practitioners like Dylan Haugen bring current, real-world AI implementation experience to the stage.
For Universities and Colleges
A higher-level practicum in live AI implementation. Students bring laptops, follow our proven SOPs, and deploy agents on real businesses from our partner network. Small cohorts (Johns Hopkins ran about 12 students) so no one gets left behind.
- Hands-on curriculum, not lecture-and-test
- Real businesses and real outcomes, not case studies
- Taught by Dennis Yu and young practitioners with current experience
- Built for self-starters who want to implement, not theorize
For Conferences and Events
Live keynotes and workshops where we deploy AI agents on stage, audit a business in real time, and show the audience exactly how it’s done. Across hundreds of conferences worldwide, attendees consistently come up afterward wanting to work with us, because they just watched it happen rather than hearing about it.
- Live, on-stage AI agent demonstrations
- Real-time website and marketing audits
- Sessions audiences actually act on
- Proven across 1,000+ talks in 17 countries
Trusted on the World’s Stages
From network television to the largest marketing conferences in the industry.
Featured in The Wall Street Journal, The New York Times, NPR, TechCrunch, Fox News, CNN, and CBS Evening News.
What Organizers and Industry Voices Say
“We applied the techniques that Dennis taught us last year, and we’ve taken that event from being the event with the lowest amount of social media followers in the world to now the event with the largest — 295,000 followers.”
Dallas Dogger, Chairman, R6 Digital
Kennards Hire Rally Australia, World Rally Championship
“I had the honour of having Dennis Yu on stage at our Jab Jab Marketing Conference. Dennis is one of the best Facebook marketers in the world.”
Thomas Moen, organizer
Jab Jab Marketing Conference (Norway)
“He has a very different approach to running businesses. He is on 800+ stages, and it is fascinating to see the passion he has for creating jobs.”
Nikhil Sai
“Dennis Yu was so generous with his time and advice. He invited me to his growth hacking conference and we had an excellent chat. His approach to helping people at all costs is comparable to Mark Schaefer.”
Jon Burkhart, Founder
TBC London
“BlitzMetrics and Dennis Yu consistently deliver world-class marketing insights that set the standard for our entire industry.”
Scott Kath
“Much appreciated for your support, Dennis Yu. I’m following your speaking roadmap and I’m sure that we’ll meet again. I am impressed with the knowledge you share at Conquer Local Academy. I haven’t found better tips for agency owners.”
Piotr Podbielski
Bring Us In
Whether you’re a university administrator, a conference organizer, or a business that wants its team trained, let’s talk about what a hands-on AI session looks like for your audience.