Task Library
Arrange winning content into a cold → warm → conversion funnel so strangers meet the WHY first, engagers get depth, and only warm audiences see the offer.
Category: Content Factory – Promote
Use this when several pieces are winning in isolation and need to be ordered into a funnel instead of blasting offers at strangers.
Inputs
- Validated content inventory tagged by funnel level (Nine Triangles: Audience, Engagement, Conversion)
- Working pixel + engagement custom audiences (video viewers, page engagers, site visitors)
- Target CPA/ROAS and 90-day goals from SAE Stage 2
Steps
- Classify each winning piece by funnel level: cold/audience = WHY video, one-minute answers, story content; warm/engagement = how-tos, case studies, testimonials, 3×3 grid depth; conversion = offer, consult, lead magnet content.
- Build the audience per level: cold = saved/interest/lookalike audiences; warm = engagement custom audiences (video viewers, page engagers, recent site visitors); conversion = high-intent remarketing (landing page abandoners, lead-form openers).
- Launch $1/day ad sets per level, matching content to temperature – never run conversion offers at cold audiences; cold traffic gets the WHY.
- Wire the escalator: people who watch the cold video automatically enter the warm audience; warm engagers automatically enter the conversion remarketing pool. The sequence runs itself once audiences are defined.
- Watch level-to-level flow weekly: if warm audiences aren't growing, the cold content isn't engaging; if conversions stall with a full warm pool, the offer or landing page is the weak link (apply-metrics-decomposition tells you which).
- Kill and scale within each level by Dollar a Day rules (kill bottom 90%, scale winners ≤2×), keeping the three levels budgeted in balance (review-budget-allocation-by-channel).
Definition of done (QA checklist)
- Every running creative mapped to exactly one funnel level; no conversion offers aimed at cold audiences
- Engagement custom audiences feed warm; remarketing pool feeds conversion – escalator verified live
- $1/day ad sets per level; weekly flow check (cold→warm growth, warm→conversion rate) logged
- Kill/scale decisions applied per level under Dollar a Day rules
- Linked back to the definitive article and relevant siblings
- Complies with Blog Posting Guidelines (if it publishes content)
Example(s)
- Example needed – run the Meta-Article Prompt after first real run. Candidate: a local-service funnel (Marko Sipila, HVAC Quote) from one-minute answer video → install case study → quote offer.
File in the zip: skills/content-factory-promote/sequence-content-cold-warm-conversion.md. Download the Task Library zip.
Index: Task Library. Article guidelines.