Task Library
Run $1/day behind proven one-minute answer videos from the Public Figure page so a person's face and expertise keep showing up for exactly the people who should know them.
Category: Dollar a Day Campaigns
Use this when a personal brand has one-minute videos with organic traction and needs reach beyond friends-and-family – a few dollars a day makes a person ambient in their niche.
Inputs
- One-minute videos produced per /one-minute-video-guide (unscripted phone answers to real customer questions)
- A Public Figure page with Business Manager plumbing complete
- Audience layers for "who should know this person": service area, industry interests, warm customs
Steps
- Start from the right raw material: one-minute videos answering real customer questions – the atomic unit of a personal brand. No ads-y scripts, no production gloss.
- Pick the 3-5 with the strongest organic signal (watch time, shares, comment quality). Boost winners, not hopes.
- Boost from the Public Figure page, not the company page – the person's face must accrue the audience, the engagement, and the entity signal.
- Target who should know this person: the local service area, industry/interest layers, and warm custom audiences (site visitors, video viewers, email list).
- Run the standard mechanics: $1/day per ad set, 7 days untouched, kill losers, scale winners ≤2×. Three ad sets ≈ $90/month – a personal brand on a lunch budget, not a media budget.
- Sequence the brand funnel: cold viewers → video-viewer custom audiences → warm proof (testimonials, WHY video) → the invitation (call, booking, follow, speak).
- Compound it: every new video that wins organically joins the rotation, and the person becomes "the one who keeps showing up" in their niche's feed.
- Measure with MAA monthly: name-search impressions, profile follows, and inbound opportunities (clients, speaking, press) – the brand metrics that pay.
Definition of done (QA checklist)
- Only proven one-minute videos boosted, from the Public Figure page
- Audience layers documented (who should know this person, and why)
- $1/day cells with 7-day windows; kill/scale verdicts logged; rotation refreshed as new winners emerge
- Monthly MAA on name searches, follows, and inbound opportunities recorded
- Linked back to the definitive article and relevant siblings
- Complies with Blog Posting Guidelines (if it publishes content)
Example(s)
- Worked example to document: Marko Sipila (HVAC Quote) – one-minute answer videos boosted at $1/day, scaled as personal-brand reach in his market. Example needed – run the Meta-Article Prompt after first real run.
File in the zip: skills/dollar-a-day/boost-one-minute-videos-for-personal-branding.md. Download the Task Library zip.
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