Task Library
Configure Meta Business Manager under the owner's control and stand up a Public Figure page so a personal brand can run Dollar a Day cleanly, with the person – not just the company – accruing the audience.
Category: Dollar a Day Campaigns
Use this when a personal brand (founder, owner, expert) needs the Meta-side structure to run $1/day – before campaigns, the accounts themselves must be owned, connected, and seeded.
Inputs
- The owner's personal Facebook login (Business Manager must hang off their identity, not an agency's)
- Brand assets: real headshot, bio consistent with the personal site, payment method
- Seed content: one-minute videos, the WHY story, endorsements
Steps
- Create (or claim) Meta Business Manager owned by the business owner's own account. Agencies and VAs get partner/role access; they never get ownership – recovering a hijacked BM later is brutal.
- Attach the assets inside Business Manager: ad account, pixel, Facebook page(s), Instagram professional account, payment method. Assign roles deliberately and minimally.
- Create the Public Figure page for the person. The human is a separate entity from the company page – real name, real headshot, bio matching the personal brand site, links to it.
- Connect the plumbing: pixel shared to the ad account, Instagram linked to the page, domain verified in Business Manager.
- Seed the Public Figure page before spending: a handful of one-minute videos, the WHY story, and proof/endorsements. An ad click landing on a bare page is a dollar refunded to nobody.
- Verify the machine end-to-end with a $1/day test boost from the Public Figure page – confirm delivery, billing, and pixel attribution.
- Document access in writing: who owns, who administers, who can spend. File it with the digital-plumbing records.
Definition of done (QA checklist)
- Business Manager owned by the owner; agency/VA access role-based only
- Ad account, pixel, pages, IG, payment, and domain all attached and connected
- Public Figure page live with consistent headshot, bio, and seed content
- $1/day test boost delivered and attributed; access map documented
- Linked back to the definitive article and relevant siblings
- Complies with Blog Posting Guidelines (if it publishes content)
Example(s)
- Example needed – run the Meta-Article Prompt after first real run (candidate: standing up a Public Figure page for a local-service owner-operator and running the first $1 boost).
File in the zip: skills/dollar-a-day/set-up-meta-business-manager-and-public-figure-pages.md. Download the Task Library zip.
Index: Task Library. Article guidelines.