Task Library
Aim $1/day ad sets at the journalists, editors, podcasters, and producers who cover your space, so your proof and stories earn familiarity first and press mentions second.
Category: Dollar a Day Campaigns
Use this when earned media is the goal – press, podcasts, trade coverage – and cold pitching alone isn't landing; $1/day makes you familiar before you ever ask.
Inputs
- A named media list: 10-30 journalists, editors, podcasters, producers who cover the beat
- Quotable proof content: client results, contrarian one-minute takes, data, the WHY story
- Press-list custom audiences (site visitors from press pages, engaged media contacts, uploaded press emails)
Steps
- Define the Goal precisely (GCT): which coverage – trade press, local news, podcasts, industry newsletters – and name the 10-30 people who write it. "The media" is not a target; a list of names is.
- Choose Content a journalist could quote, not an ad: strongest client results, a contrarian one-minute take, original data, the founder's WHY. Material that makes their story better.
- Build narrow layers that proxy the media audience: interest clusters around the publications and the beat, geo around their media markets, custom audiences from your press list and press-page visitors, lookalikes of engaged journalist contacts.
- Run $1/day per ad set into these tiny audiences. At this audience size, a dollar a day buys repeated, familiar presence – the journalist keeps seeing your name until you're "that person everyone in the space is talking about."
- Pair ads with genuine human touch: thank-you videos to writers whose coverage you appreciated (/thank-you-machine), thoughtful comments, shares of their work. Ads warm the room; humans close it.
- When coverage lands, amplify the coverage itself with $1/day – publications notice who drives their numbers – and add the mention to the E-E-A-T sections of your definitive articles and personal brand site.
- Run MAA monthly: media-list engagement, replies, inbound press inquiries, earned mentions. Rotate stories monthly so familiarity builds without fatigue.
Definition of done (QA checklist)
- Named media list documented with beat and outlet per person
- Quotable proof content selected (not promotional creative)
- Narrow media-proxy layers running at $1/day with monthly story rotation
- Human outreach paired with the ads; earned mentions logged, re-amplified, and added to E-E-A-T sections
- Linked back to the definitive article and relevant siblings
- Complies with Blog Posting Guidelines (if it publishes content)
Example(s)
- Example needed – run the Meta-Article Prompt after first real run (candidate: a $1/day media-familiarity campaign that preceded a trade-press mention, with the engagement-to-coverage timeline).
File in the zip: skills/dollar-a-day/use-dollar-a-day-to-influence-media-coverage.md. Download the Task Library zip.
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