Implement Technical Schema Markup

Task Library

Upgrade the entity's structured data – Person or Organization schema with a complete, verified sameAs graph – to Knowledge Panel grade.

Category: Personal Branding

Use this when Phase 4 is underway and the basic Phase 1 Person schema must carry every verified profile and validation page – Phase 4 (Knowledge Panel).

Inputs

  • The Phase 1 Person schema currently live on yourname.com
  • Complete list of verified profiles plus durable validation pages (podcast guest profiles, speaker pages, Wikidata entry if it exists)
  • Current facts: role, organization, expertise topics

Steps

  1. Choose the entity type deliberately: Person for the personal brand; Organization for the business; where both exist, publish both and relate them (the Person worksFor the Organization).
  2. Audit the existing Phase 1 schema against current facts – names, roles, and images go stale as the brand grows.
  3. Extend the sameAs array beyond the core five profiles to every verified, durable property: GBP, podcast guest profiles, speaker pages, directory listings, Wikidata. Every entry must be live and unmistakably the same person.
  4. Add supporting properties only as facts allow – jobTitle, worksFor, alumniOf, knowsAbout, image – every claim verifiable on the linked pages. Schema is testimony, not marketing.
  5. Validate with Google's Rich Results Test / schema validator to zero errors, and re-check that visible page copy matches every schema claim.
  6. Put schema maintenance on a trigger: any new validated profile, press feature, or role change updates the markup within the week.

Definition of done (QA checklist)

  • Correct entity type(s) published; validator returns zero errors
  • sameAs covers every verified profile and durable validation page – all live, all the same person
  • Every schema property verifiable; schema matches on-page copy and published bios
  • Update trigger documented in the maintenance routine
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Example needed – run the Meta-Article Prompt after first real run.

File in the zip: skills/personal-branding/implement-technical-schema-markup.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

Scroll to Top