Set Up Professional Social Profiles

Task Library

Create or claim professional profiles on LinkedIn, Facebook, Instagram, YouTube, and Twitter/X that all point back to the entity home.

Category: Personal Branding

Use this when the entity home is live and the person needs the five core profiles that Person schema will bind into one entity – Phase 1 (Digital Plumbing).

Inputs

  • Live entity home at yourname.com
  • The canonical name string and professional email on the domain
  • Access to (or creation rights for) LinkedIn, Facebook, Instagram, YouTube, and Twitter/X accounts

Steps

  1. Inventory what already exists – claim and clean up old or duplicate accounts before creating new ones; duplicates fragment the entity.
  2. Secure handles as close to the canonical name as possible, and use the same handle pattern on every platform.
  3. Set up each platform professionally: LinkedIn profile (plus company page if there is a business), Facebook business or Public Figure page, Instagram switched to a professional account and connected to the Facebook page, YouTube channel branded and connected to the website, Twitter/X profile.
  4. Put yourname.com in the website/bio field of every single profile – this is half of the entity loop (the schema sameAs array is the other half).
  5. Register each account to the person's professional email on their own domain; the person owns every account, with delegated roles for helpers.
  6. Save the final URL of every profile into one list – this becomes the sameAs array in implement-person-schema-with-sameas-links.
  7. Leave photos and bios for the next skill, which standardizes them across all platforms in one pass.

Definition of done (QA checklist)

  • All five platforms live: LinkedIn, Facebook, Instagram (professional), YouTube, Twitter/X
  • Every profile's website field links to yourname.com
  • Every account owned by the person under their own email; no orphan or duplicate profiles left
  • Profile URL list saved for the Person schema sameAs array
  • Linked back to the definitive article and relevant siblings
  • Complies with Blog Posting Guidelines (if it publishes content)

Example(s)

  • Example needed – run the Meta-Article Prompt after first real run.

File in the zip: skills/personal-branding/set-up-professional-social-profiles.md. Download the Task Library zip.

Index: Task Library. Article guidelines.

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