Task Library
Confirms the Google Business Profile tied to the site is actually verified by Google and under the owner's control, anchoring local trust signals.
Category: Website QA Audit
Use this when running Layer 3 (Authority & Trust Checks) of the Website QA Audit – an unverified GBP can't rank in the map pack and signals an unclaimed entity.
Inputs
- Owner access to the Google Business Profile (via google.com/business or managing directly from Google Search)
- The site URL and business NAP (name, address, phone) for cross-checking
- The audit report/spreadsheet for logging results
Steps
- Log into the Google Business Profile manager as the owner and confirm the profile status shows verified – no pending "Verify now" banner or suspension notice.
- Confirm the OWNER holds primary ownership of the listing – not an old agency, a former employee, or an unknown manager account (check the Managers list).
- Search the business name on Google and confirm the profile actually appears in Search/Maps with the knowledge-style panel showing.
- Cross-check the profile's website field links to this site, and the NAP matches the site's footer and contact page exactly.
- Confirm the profile is not flagged "Temporarily closed" or carrying a wrong category that contradicts the site.
- Log verification status, ownership, and the NAP cross-check in the audit report with a screenshot.
Definition of done (QA checklist)
- GBP status is verified, with the business owner holding primary ownership
- Profile is live in Google Search/Maps, links to this site, and its NAP exactly matches the site
- Status screenshot and cross-check logged in the audit report, linked back to /website-qa-audit
Example(s)
- Example needed – run the Meta-Article Prompt after first real run.
File in the zip: skills/website-qa-audit/verify-google-business-profile-is-verified.md. Download the Task Library zip.
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