Task Library
Confirms the Meta pixel loads on every page and fires standard Lead events on key actions, so Dollar a Day campaigns can optimize and retarget correctly.
Category: Website QA Audit
Use this when running Layer 1 (Digital Plumbing Checks) of the Website QA Audit – without pixel events, ad spend can't be attributed or optimized.
Inputs
- The expected Pixel ID from the owner's Meta Events Manager
- Meta Pixel Helper (Chrome extension) and access to Events Manager → Test Events
- List of key conversion actions (contact form, opt-in form, booking, click-to-call)
- The audit report/spreadsheet for logging results
Steps
- Get the Pixel ID from Meta Events Manager and confirm the owner's Business Manager controls it.
- Load the homepage with Meta Pixel Helper open; confirm one pixel with the correct ID fires a PageView – flag duplicates or wrong IDs.
- Repeat on every template type (service page, blog post, contact, landing pages) to confirm the base pixel is site-wide.
- Complete each key action with a test submission (contact form, email opt-in, booking) and confirm Pixel Helper shows a standard Lead event – not just PageView.
- Cross-check in Events Manager → Test Events that the events arrive server-side with the right page URLs.
- Log pixel ID, pages checked, and each event result in the audit report with Pixel Helper screenshots for failures.
Definition of done (QA checklist)
- One pixel with the correct ID fires PageView on 100% of checked pages – no duplicates
- Every key conversion action fires a standard Lead event confirmed in both Pixel Helper and Test Events
- Results and evidence logged in the audit report, linked back to /website-qa-audit
Example(s)
- Example needed – run the Meta-Article Prompt after first real run.
File in the zip: skills/website-qa-audit/verify-meta-pixel-installed-with-lead-events.md. Download the Task Library zip.
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