Local Service Spotlight — Marketing Strategy & Positioning
The high-level framework Local Service Spotlight is using to position local service businesses for success.
Playbooks & SOPs
Playbooks & SOPs
Keyword-Driven Title Optimization System (KDTOS) — Local Services & Google LSA Edition
Method for generating click-worthy titles for Google Ads and Local Services Ads.
Playbooks & SOPs
Knowledge Panel Research Agent — Playbook & Scoring
How we use research agents to gather evidence for a knowledge panel and score an entity’s readiness.
Playbooks & SOPs
Thumbtack Organic Optimization Guide
Step-by-step guide for getting more jobs organically through Thumbtack.
Personal Brand Websites
Your Personal Brand Site on Our Platform Now Sends Email From Your Own Domain
When someone fills out a form on your personal brand site—whether it’s a contact request, coaching inquiry, or collaboration opportunity—the
Training & Tutorials
How We Automated the Face Socks Thank-You Workflow
When someone opens a package and finds their own face staring back at them from a pair of socks, they
Coach Yu show
Ken Okazaki on How to Turn Video Into Real Clients for Your Business
I recently sat down with Ken Okazaki, video strategist and founder of 20X, on The Coach Yu Show, and what
Training & Tutorials
How We Helped the Better Business Bureau Train Hundreds of Local Businesses in Digital Marketing
The Better Business Bureau asked me to teach their accredited businesses how to get digital marketing going. We maxed out