How We Propagate Our Experiences Into Documents and Agents
This Office Hours session walks through our actual system for propagating experiences into documents and agents. This is the framework […]
Playbooks & SOPs
Dennis Yu
Training & Tutorials
The $200 Question: Why Your Team Thinks Claude MAX Is “Too Expensive”
When a team member says a $200 monthly AI subscription is “too expensive,” what they’re really revealing is a fundamental
Quick Audits
Human vs AI: A Quick‑Audit Challenge That Turned Me into a Better Manager
I challenged two AI to compete with me in a Quick Audit for a local contractor and discovered that AI can beat humans on speed and breadth, but we still need human managers to provide context, sequence tasks, and use raw evidence to build authority.
Content Factory
Meet Max: Your YouTube Publishing Auditor
This page is a worked example (a leaf). The canonical for how we audit is How we audit. Max is
AI For Contractors
Why Most HVAC and Plumbing SEO Is a Scam — And What Actually Works
If you run a plumbing or HVAC company, chances are you’ve been pitched by at least a dozen agencies promising
Entrepreneur Spotlights
Jeffrey Eisenberg of Zooby Neighborhood Superheroes on Working with Dennis Yu
In the home services business, trust is everything. It’s difficult enough earning the trust of homeowners. Finding partners behind the
Entrepreneur Spotlights
Scaling a Door Business: A Shop Tour with Billy Cline
Billy Cline, owner of Your New Door, is scaling his door business by deliberately shifting his role from primary operator
How Joshua B. Lee Uses LinkedIn Articles To Show Up In ChatGPT And AI Search
At DealCon in Miami, Dennis Yu sat down with Joshua B. Lee to discuss something most business owners still overlook:
Ads & Paid Media
Dennis Yu and Donnivin Brown on Marketing for Home Service Businesses
What Actually Makes SEO Work for Home Service Businesses If you run a home service business, SEO works when Google
Entrepreneur Spotlights
Cameron Clayton on Applying Dollar a Day, Smart Outsourcing, and Leading with Humility
Cameron Clayton, owner of Authority War, shared three lessons he’s picked up from our work together—things that stuck with him