You’re Probably Using AI the Wrong Way (And Why That Matters for Local Businesses)
After spending several days speaking at DigiMarCon, Dennis Yu and Sam McLeod noticed the same issue coming up again and […]
AI For Contractors
Local Service Business
Reputation & Knowledge Panels
Local Service Spotlight: Turning Offline Reputation Into Online Authority for Local Businesses
Most local service businesses already have what marketers struggle to fake: real trust. That trust comes from years of good work,
AI For Contractors: What’s Real, What’s Fake, And What Actually Works
If you’re a contractor, you’ve probably been hit with the same pitch from ten different directions: “AI will handle your
Local SEO & Ads
Why Most Local SEO Doesn’t Work — And What Real Contractors Are Doing Instead
By Dennis Yu Excerpt adapted from a live Local Service Spotlight workshop with contractors across Florida and Indiana, where they
Local SEO & Ads
Mindset Shifts for Local Service Success: Insights from the Dolomites with Dennis Yu
Introduction While hiking a via ferrata in Italy’s Dolomites, Local Marketing Secrets host Danny Leibrandt sat down with digital‑marketing veteran Dennis Yu
Entrepreneur Spotlights
Bloomington’s Tree Guy: Turning Sweat into Spotlight
You might think social media clout is everything these days, but Bloomington’s Tree Guy shows you don’t need a massive
Entrepreneur Spotlights
Mortgage Maestro Spotlight: Meet Michael Houg – Plymouth, MN’s First-Time Home Loan Hero
In this Local Service Spotlight interview, we sit down with Michael Houg, a mortgage broker based in Plymouth, Minnesota with
Entrepreneur Spotlights
Ardmor Windows & Doors Job Site Tour in Haverford, PA: Authentic Walk & Talk with the Crew
On a sunny day in Haverford, Pennsylvania, we visited Ardmor Windows & Doors to film a real-world window replacement job.
Entrepreneur Spotlights
Local Service Spotlight: Featuring Mike from Ardmor Windows and Doors – Real Stories That Connect
At Local Service Spotlight, we celebrate the real people behind local businesses. This story is all about Mike Patachio from
Canvas
LLM – Local Landscaper Mastermind
How to run mastermind sessions for landscapers, capture insights, and turn them into marketing wins.