Most of you have tons of content sitting on someone’s phone. Video clips from tournaments, dunk sessions, practices. It’s all just sitting there. With AI tools like Claude or ChatGPT, you can say, “Go through these videos, organize them by who’s in them, find the highlights, and write a summary article.” And it just does it.
We demonstrated this live with Cam Hazzard, one of the best dunkers in the world who’s about to compete on the Dunk Man League for $500,000. We filmed two interviews with him, maybe seven minutes total. Dylan Haugen pulled up his laptop, threw the clips into YouTube, and then just started talking to Claude. He didn’t type. He spoke to it like a team member.
Talk to AI like a team member
That’s the biggest thing people get wrong. They try to type some perfect three-word search query. Instead, just explain the situation. Dylan told Claude, “We just interviewed Cam Hazzard about the Dunk Man League. Take this episode, pull the transcript, convert it into an article following our guidelines, put it on Dennis’s website, embed the video at the top, do all the SEO optimizations, and link to Cam’s new site.”
We went to lunch. When we came back, there was a full website for Cam and a published article on my site. Two minutes of our time, tops.
The four things that make this work
First, speak to the AI, don’t type at it. The younger generation gets this naturally. Second, give it context. Don’t just say “make a website.” Explain who, what, why, and the background. Third, set up access ahead of time. Connect it to your Gmail, your website, your CRM. If you have access through your browser, the AI has access if you allow it. Fourth, tell it how you want things done. We publish all our standards as skill files. If you don’t tell it how you want something done, it’ll just produce the average of whatever’s on the internet.
Skills are the secret weapon
Think about one task you do repeatedly for your club. Maybe it’s sending out the weekly newsletter. Walk through every single step you take to create that newsletter. Talk to Claude about it. It will turn that into a skill, a step-by-step process it can follow every time.
Once you have skills set up, you can schedule tasks. We run weekly SEO audits, automatic article publishing, social media management, all through agents that work while we’re doing other things. I was in Asia for two weeks. Meanwhile, my agents were working.
You need a Dylan
Here’s what we’ve learned after doing this for hundreds of organizations, and it’s like Groundhog Day every time. You can sit in a session like this and understand everything architecturally. You’ll think, “Wow, look at all this cool stuff.” But you’re probably not going to implement it yourself.
What you need is a young adult in your group who understands AI, social media, and grew up with the internet. Find your Dylan. They don’t need to be a programmer. Dylan is 18 years old. He’s not writing code. None of us are writing code anymore.
Give them the plan, point them to the resources, and let them run with it. You take the credit.
Start with a knowledge base
Before you start automating anything, build a knowledge base. Give the AI access to your previous emails, newsletters, tournament results, and website content. Let it understand who you are, what your club does, and how you operate.
Ask it, “What do you know about my club? Good, bad, ugly. What strengths do I have? What are we not leveraging?” Once it has that foundation, everything else works better.
The cost is almost nothing
I burn about two hundred million tokens a week, which at current rates would be around ten thousand dollars a month. But because Claude, OpenAI, and the rest are in this massive competition, raising billions in venture capital, they’re essentially giving it away. Your $20 a month subscription might be burning five or ten thousand dollars on their servers. Take advantage of that while it lasts.
It doesn’t matter which tool you pick
People ask me all the time, “Should I use Claude or ChatGPT or Gemini?” I’m a search engine engineer. I built backend code before some of these guys were born.
I’m telling you, it doesn’t matter that much. It’s like asking if switching from Saucony to Nike is going to help me dunk like Cam. The tool isn’t the differentiator. Your knowledge, your goals, and the quality of your raw ingredients are what matter.
They all have free versions. They all have $20 a month plans. Just pick one and start.
Don’t forget the free money
If you’re a 501(c)(3) nonprofit, Google gives away $10,000 a month in free Google Ads through Google Grants. That’s $120,000 a year in ad spend. It takes 15 minutes to apply at google.com/grants. Most clubs don’t know this exists.
Just take the first step
Don’t try to eat the elephant all at once. Pick one thing. Maybe it’s taking a video from your last tournament and turning it into an article. Maybe it’s having AI audit your website. Maybe it’s automating your weekly email to parents.
Walk 100 meters. Then walk a mile. Then walk a mile every day. Before you know it, you’ve run a marathon.
My life’s mission is to see a million Dylans and Cams out there, each with hundreds of agents doing this work. Think about the impact we can make on future generations. That’s why we do this. We’re not selling anything. We just want to see you take action.
Ready to build your own AI team?
The young adults you saw in this presentation didn’t learn this stuff overnight. They learned it through a hands-on program where they run real marketing for real local service businesses using AI. It’s called the AI Builder Program, and it’s the system behind 7-figure agencies built by young adults just like Dylan and Cam.
Whether you have a son, daughter, or young adult in your organization who’s ready to step up, this program gives them the skills, accountability, and coaching to actually get it done. It’s $7,500 one-time for a full year of live coaching, SOPs, skill files, and a real client to work with.