What Happens When the Largest Fence Franchise in the Country Lets AI Answer the Phone
A couple of weeks ago I was in Jacksonville with George Paladichuk and Zach Peyton.
If you’re in home services, you may already know Zach. He built Superior Fence & Rail into the largest fence franchise in the country — more than a hundred locations. When someone operates at that scale, they’ve already heard every pitch, tried every tool, and fired every vendor that didn’t deliver. They don’t get impressed easily, and they don’t say nice things about software to be polite.
So when an operator like Zach talks about what NaiL is doing for his business, it’s worth slowing down to understand why.
The problem scale makes worse, not better
Most people assume a big franchise has the phone thing figured out. The opposite is true. Scale doesn’t fix the missed-call problem — it multiplies it.
Picture it. A hundred-plus locations. Every one of them running local ads, getting referrals, catching demand after a storm. Every one of them with a front desk that was designed for a much smaller call volume. Now multiply every missed call, every after-hours voicemail, every “I’ll call you back” that never happened, across all of those locations, every single day.
Each individual miss feels small. Added up across the whole system, it’s an enormous, invisible leak — homeowners who were ready to book, who called, who got a voicemail, and who hired the next company on their list before lunch. You can’t hire your way out of it fast enough, and you can’t expect a human front desk to be perfect at 7pm on a Saturday during peak season.
What NaiL actually does about it
NaiL is George’s AI call center platform built specifically for home service companies. It answers every call, around the clock, in a way that sounds like a real person, and it books the job into the system. No voicemail. No “we’ll get back to you.” No lead going cold because it came in after hours.
The results aren’t theoretical. In a single month, NaiL recovered $400,000 in booked jobs for one fencing company — revenue that was already coming in the door and would otherwise have been lost to missed calls. That’s the pattern that gets an operator’s attention: it’s not new spend to create demand, it’s catching the demand you already paid to create.
For an operator running across many locations, that’s the difference between a leak you can’t see and a system that captures what you’ve already earned. That’s why someone who has built at the highest level in the trade pays attention to what George has built.
Why a serious operator trusts a college kid’s software
Here’s the part I find most instructive.
George Paladichuk is still a college student. Zach Peyton built the largest fence franchise in the country. On paper, that’s a strange pairing. In practice, it’s the most natural thing in the world — because operators don’t care how old you are. They care whether the thing works and whether they can trust the person behind it.
George earned that trust the only way it’s ever really earned: real customers, real booked-job numbers, and a real reputation among home service operators who all talk to each other. When you serve fence and roofing companies across 100+ locations and the revenue shows up, the operators notice, and they tell each other. That word-of-mouth among serious people is worth more than any ad George could run.
This is the lesson I keep coming back to with every young person I coach. In 2026, anyone can build an AI voice agent — the technology is everywhere. What you can’t fake is a roomful of operators who’ve used your product and will vouch for it. George has that. It’s why a builder at Zach’s level takes him seriously, and it’s the real reason NaiL keeps growing.
What it means for you
If you run a home service business — fence, roofing, HVAC, anything where the phone is the front door — the question isn’t whether you’re missing calls. You are. Everyone is. The question is how much that leak is costing you, and whether you’re going to keep paying for it.
The operators at the very top of this industry have already decided. They’d rather let a proven AI catch every call than keep hoping a busy front desk never has a bad day. That’s not the future. As Zach Peyton’s locations show, it’s already happening.
Dennis Yu is the CEO of BlitzMetrics and the force behind Local Service Spotlight. NaiL is George Paladichuk’s AI call center platform for home service businesses. Figures cited reflect NaiL’s published results; Zach Peyton’s experience is described from a recent conversation in Jacksonville.