The Coach Yu Show — Episodes

The best business advice I’ve ever gotten came from casual conversations, not courses or books. That’s why I started filming these. Every episode is me sitting down with someone I respect and just asking them to share what they know. Some of these folks have built million dollar brands, some have sold their businesses, some are just getting started and figuring it out in real time. I film on my phone, keep it raw, and let the conversation go wherever it goes. Check out the episodes below, and if you want the full breakdown, each one has an article you can read too.

Dan has built brands for over 3,000 home service contractors in 30 years. We talk about why boring brands pay more for every lead, how truck wraps sell to female homeowners, and the rebrand that helped Tommy Mello go from $30M to $300M.

David went from bouncer to prison to building multiple businesses including DOPE Marketing. We get into why curiosity is the one trait that matters, how he enters new industries, and what really happens behind the scenes of scaling a company.

Josh went from 2.5 million to nearly 50 million LinkedIn views in one year. We break down how LinkedIn articles get indexed by ChatGPT and Perplexity, why long-form beats short-form, and his newsjacking framework.

Michael built one of the biggest marketing brands in the world by surveying his audience obsessively. We talk about why people saying they want something doesn’t mean they’ll pay for it, his Web3 experiment that flopped, and when to pivot.

Kurt films YouTube videos with his iPhone propped on a waffle maker and a $200 mic. We talk about how he landed archery sponsorships through real relationships, not follower counts, and why you just need to start.

Kevin has been in digital marketing since 1996 and now teaches Fortune 1000 companies. We get into generative engine optimization, the Google monopoly ruling, why blue collar businesses are the biggest opportunity right now, and data centers in space.

Josh is 27, runs multiple businesses, and was trying to figure out how to stand out. We realized on camera that he doesn’t need new content, he just needs to organize and share what he already has. We map out his book and his implied endorsement plan live.

Harry cold-called Microsoft off a Wall Street Journal article in 1997 and landed them as a client. We go deep on customer journey mapping, why 85% of companies have no documented marketing plan, and how to make your client the hero.

Liana and I are filming at DigiMarCon in Toronto and a completely unplanned coincidence happens live on camera. We talk about why real networking beats cold outreach, the abundance mentality, and how helping people without expecting anything is the actual strategy.

Scott went from OG email marketer to one of the biggest gambling influencers on YouTube. We talk at his Cosmopolitan penthouse about reinventing yourself every two years, building a loyal audience by actually replying to comments, and what it was like sitting next to Tim Cook at dinner.

Cody took over his family funeral home at 24 after his dad passed, grew it for 20 years, and sold it at nearly double what most funeral homes get. We cover how to prepare your business for an exit, how to remove yourself from operations, and why the question he wishes people would ask is “Are you happy?”